Many college students put off looking for their first "real" job after graduation until it's too late. Career Services administrators know this. Professors see this. And parents worry about this. But how do you change this cycle? It's simple: through experiential education. Experiential learning - or, "learning by doing" -- helps students learn not just the "theory" they are supposed to gain from the classroom, but the all important "why" - why does this matter to me?
The self marketing plan, as discussed in this book, helps integrate career building skills and soft skills such as writing skills, critical thinking skills, and communications skills -- the skills a student will need the rest of their lives -- with a marketing or business class; but realistically could be done in just about any discipline.
In this book, McCale shares the core concepts that create the foundation for both experiential education, the self marketing plan, and why education owes it to our students to teach them these skills. Grounded in human development, psychology, learning theory, educational process, marketing principles, and career management, this book provides the foundation any teacher, professor, administrator or educational leader may need to understand the principles behind the self marketing plan, know the core concepts of experiential education, know how these activities benefit an prepare students, and develop a strategy for including such activities in their programs.
Dr. Christina McCale has more than 17 years corporate marketing experience, during which time she was responsible for leading, hiring and mentoring employees. Capitalizing on this, and her vast teaching experiece,she has spent the last 10 years exploring how best to prepare college students for the "real" world.