Trade Show & Event Marketing: Plan, Promote & Profit
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Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.
Product Information
- Author Ruth Stevens
- E A N List
- Edition 1
- I S B N 0324206240
- Is Eligible For Trade In 1
- Manufacturer South-Western Educational Pub
- Number Of Items 1
- Number Of Pages 352
- Publication Date 2005-02-15
- S K U ACOMMP2_book_usedlikenew_0324206240
- Studio South-Western Educational Pub
- Trade In Value
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