Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
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Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Product Information
- Author Leonard H. Hoyle
- Edition 1
- E I S B N 9780470239438
- Format Kindle eBook
- Manufacturer Wiley
- Number Of Items 1
- Number Of Pages 256
- Publication Date 2002-05-23
- Release Date 2002-05-23
- Studio Wiley
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