Marketing Seminar Center
Marketing Seminar Center Blog (Page 1)
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help with extreme sports career in marketing or design?
September 2, 2010, 9:33 amI really like any extreme sport but mainly skateboarding and snowboarding because thats what i do. I was wondering what college major would be best to be the guy on a brand that toured around selling the brand and organized events for the brand. and what would that position be called? team manager, marketing director, ect. -
How can my company make our loss prevention seminar more spicey?
September 1, 2010, 8:26 amRight now we have a few boring keynote speakers and we need to make it "sexy", spice it up a bit and make it fun. What kind of ideas do you have to make this a successful seminar? It is about retail loss (shoplifting, employee theft, vendor fraud, etc) We are doing a "shoplifting fashion show" and i think that will spice things up, but we need more ideas! The seminar is all day, 3 keynote speakers with 2 workshop sessions, lunch and two exhibitor breaks. We need something in between the speakers to wake people back up :) We need something that will drive in the people so they want to come back next year! -
Where can I find an advisor for a career in options trading?
August 31, 2010, 12:24 pmI think I would like to have my next career be as a self employed options trader. After a 14 year career in the Engineering and IT world I moved last year into a career in finance, specifically as a commercial lending officer for a large credit union ($1.5B.) My education career started in Engineering (including 19 hours of Calculus and linear algebra) but my actual undergrad is a BBA. My IT education includes 4 advanced self taught certifications. I started investing in CD's, stocks and bonds in 1990, added covered call options in 2000 and long call options in 2005. Even though I had never worked in the finance field, my amateur interest in the financial markets is great enough that senior management asks me my opinion on current issues and trends because of my constant exposure. As part of my job requirement I will be starting an MBA in September and my course of study is up to me as long as I am working on the graduate degree. Due to my pre-existing interest, heavy coursework in finance, securities and financial math would not be unusual. For political reasons I have to stay in this job for 4 years but I effectively have the opportunity, means and permission to rebuild myself with an eye toward starting on a career in the world of options should I so desire. I know that during my studies I could ask the professors and advisors about this but I would much rather find someone who is actually doing this to help me structure my courses and studies (formal and self taught) so that while I am being paid to learn I can be learning the things to help me most. As some here have seen (and answered my questions) I have at least some understanding of options trading. I have found what I think it an effective day trading strategy but it has the significant problems of being unable to scale and requiring constant attention to prevent being on the wrong side of a trend. I need to really learn to do spreads and other long term positions so I can make thousands on a longer term position instead of the $100 per round trip in 15 minutes I target today and not have to watch every minute move from 9:30 to 4:00 all day worrying about missing an instantaneous buying or selling opportunity. I would very much appreciate it if somebody who has had success in the area of options investing can help me to learn what I need to learn to have the mental tools and experience to be able to seek a career in this arena or barring direct help, help me to find someone who can guide me on this. I don't think I am asking for a lot of someone's time but I certainly think it can't hurt to ask for some help rather than waste money on books or seminars flailing about trying to find that one needle in the haystack of information otherwise uselss to me. Feel free to contact me directly should you be so inclined. Thanks in advance for any help provided. -
A Team Building Seminar Can Work For Any Business…
August 29, 2010, 6:11 amIt amazes me how popular team building seminars have become. Most major companies and organizations have turned to team building professionals at one time or another to get greater results from their employees. But, team building is not just for large companies, it works just as well for the small business entrepreneur. Id like to focus on a couple of key points that will help you decide, as a big or small business, if team building seminars are right for...(read more) -
What is liquidity? Recently Indian govt. says it is injecting liqudity into the markets. What does it mean?
August 28, 2010, 10:14 amDoes liquidity here mean printing more money? or does it RBI buying more bonds? Please explain it clearly as I have a seminar to be given on this. Thanks a lot for your help in advance. -
The (Real) Story of Free - An experiment in Free, ROI and earning out in the marketplace
August 25, 2010, 10:15 amOne of the most discussed pricing strategies is 'Free'. Anecdotally, free product has been said to increase print sales of the same title, to play a marketing role in acquainting customers with an unknown quantity, to allow for a later up-sell, and to provide branding opportunity. This week, Kaplan is placing nearly 100 of our eBook titles on sales for free for a week on the iBookstore ... -
Can anyone help me with proof reading an article?
August 24, 2010, 7:44 amPlease point out any grammar or punctuation, and maybe if something is worded funny let me know or suggest a new way to word it. Marketing and PR on a Budget When I started my current marketing position five years ago, there wasn’t an existing department, a plan, a budget or a desire to pay me for a full time position (which was fine, since I was looking for a part time position). It was clear that results were important, and I had to produce without a lot of money or time. As the economy continues its current course, all marketing and PR departments are looking for ways to get more results with less. Here’s what I found worked best: 1.Consistency is Key Much like training for an endurance event, it’s not as important how enthusiastic you are on any particular day or how great any one workout is, it’s most important that you train consistently. Obviously you want to produce your best work possible with each PR release or customer outreach, but you can’t predict what piece will fall on the right desk on the right day. So the more consistent you are in sending things out, the more likely you are to reach a new customer or have an editor call you back for a story. A yearly “calendar of contacts” that tracks both customer touches and story ideas sent to editors helps build consistency. Some content will be apparent when you build the calendar, for example a product launch or large event. But even if you don’t know what you’re going to write about or promote next Spring, put it on your calendar that you’re going to send something out and then as the time approaches, work to build a story. 2.Work to Build a Story If you find the right audience, (almost) any story is worth telling. Today there are very specific audiences who gather and share very specific information, using many different platforms. Even a small project or story within your company may have great significance elsewhere, if you find the right audience. For example, BIG INK does all sorts of vehicle wraps, as do many other companies. But when we produced a branded wrap for a bank on their night depository, it became a great story to produce and send to banking publications. The story helped show them how to expand their branding to an unusual area (a deposit box), while promoting our capabilities to them. 3.Promote your Capabilities and Expertise Another way to spread the word about your company is by developing an in-house expert. People are often uncomfortable with the label of “expert” but really, most people who have been in an industry for a number of years qualify. An expert has to be good at and willing to share information, either through print and/or appearances. After a few years of consistently submitting informative press releases to industry magazines, our president was asked to join the Advisory Panel for the leading digital printing publication. (Now when we send an article, we get paid for the submission!). Don’t be shy about reaching out and asking about this opportunity, once you’ve built a relationship with an editor. It’s to their advantage to have people on the panel they already know supply them with good editorial content. If they don’t have a panel, ask if you can be built into the editorial calendar, by agreeing to supply stories for designated issues. Your expert can also present at trades shows, even if it doesn’t make sense to have a booth space there (or you don’t have the budget for it). We have submitted an application for a break out session seminar for the 2009 NeoCon entitled, “Environmental Graphics: How to Brand a Space.” The application was accepted, and we presented ideas on this topic to professional designers and architects at the largest show of its type in North America. You can then turn around and market this idea to customers, inviting them to attend the same presentation at your office or offering to bring it to them. It’s a great differentiator and even if they don’t see the presentation, you’ve established your company as an expert. Although they are simple and methodical processes the three examples above can help you create exciting results, without using a lot of your budget on resources.
